Art Direction · Packaging · 3D

A new format for Schastye’s chocolate range, built around a simple sliding box.

Rather than making a smaller version of the existing packaging, I created a new visual world
around the product — reworking familiar characters
and placing them in playful scenes
built around movement, colour and imagination.

I took the project from the initial concept through packaging design, structural development and 3D, shaping both the visual language and the way the box works as an object.

Role
Art Direction, Concept Development, Packaging Design, 3D